Its focus was the social sciences, which were just becoming 'accepted' as a respectable academic area at that time. This also meant that a booming jobs market in the area soon produced a good advertisement income-flow.
It was modelled to a certain extent on the already-flourishing New Scientist magazine, which had been founded in 1952 and did for the sciences what New Society aimed to do for the social sciences.
New Society was acquired in 1988 by the New Statesman, which merged the editorial teams and for the following eight years was renamed New Statesman and Society, before reverting to its former name.
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